Industry Profile Surveys
Nobody
ever failed because they knew too much about the industry in
which they operate.
Wouldn't your members benefit from
having access to...
- Economic
barometers measuring the current state of the industry
- Insights
into what other members anticipate for the industry's
future
- The "best practices" of
their industry peers in terms of technology, management,
sales, training, etc.
- A summary
of the significant issues facing the industry
- A
demographic profile of the industry
In today’s ever-changing
business climate, it is vital that your association obtains
accurate and up-to-date information about the industry
you serve. Depending on the needs of your association,
a well conceived, well-conducted Industry Profile Survey
can provide your members with insight into a wide variety
of key areas such as:
Sales - Determine sales volume
and sales distribution for the typical member in your industry.
Obtain up-to-date information on current and prospective
products or services offered and/or manufactured by your
members.
Best Practices - Provide your
members with benchmark information concerning operating
policies and characteristics, methodologies used, strategies
for handling specific situations and the like.
Technology Usage - Determine how firms in the industry
are using computer hardware, software and the Internet,
as well as other emerging technologies.
Market Size/Performance
Information - This type of specialized research combines survey findings
with non-survey information (i.e. secondary research data,
executive interviews, census data and other such resources)
to define market size, market share and market growth information,
as well as other relevant business performance statistics.
Whether your association
is looking for information in one specific area such as
technology usage or would like to conduct a comprehensive
survey covering a wide range of industry issues, an Industry
Profile Survey by Industry Insights is your key to obtaining
the up-to-date information your members need.
If you would like more information on Industry Insights,
Inc. and our Industry Profile Surveys, please contact:
Steve
Kretzer
(614) 802-2310 ext. 106
skretzer@indins.com
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