Member Needs Assessment Surveys
These
professionally prepared surveys are your key to understanding
and satisfying your members’ needs by...
- Gauging member
opinions towards your organization’s
current offerings and services
- Cost-effectively testing potential
offerings and services
- Attracting
and retaining members
- Showing your members that
you have their best interests in mind
Member Needs Assessment Surveys are essential in today's
competitive environment. As member budgets tighten and
competition for scarce member resources increases, more and
more associations and affiliated groups are realizing the
importance of accurately ascertaining their memberships'
desires and opinions through survey research.
How the Process Works
Industry Insights
can provide a total turn-key service, including survey design;
questionnaire distribution via mail, internet, fax or phone;
receiving of data; tabulation of survey results; and preparation
of a polished, actionable final report.
Throughout the entire process, Industry
Insights project managers maintain close communications
with their clients. This enables us to ensure that the
survey’s results
provide the information the client needs in order to make
important decisions about the future direction of their organization
and its offerings and services.
In addition to a general Member Needs Assessment Survey,
surveys can also be conducted in order to evaluate a trade
show or publication, or to address a specific issue facing
the association or group, such as the introduction of a new
product, service or certification. Surveys of former and
potential members can also be conducted in order to determine
what can be done to attract new members and retain existing
ones.
If you
would like further information about our Member Needs Assessment
Surveys, please contact:
Steve Kretzer
(614) 802-2310 ext 106
skretzer@indins.com
|
